WHAT IS PHARMA FRANCHISE BASED MODEL?

The term PCD addresses Propaganda Cum Distribution which is a business model that allows pharmaceutical companies to distribute their products through a network of individual distributors or franchises who later sell the products to the customers. The franchises or independent distributors are responsible for promoting the products and selling them to customers in their specific geographic district or area.

For a better understanding of PCD Pharma in the pharmaceuticals industry let us discuss the term ‘franchise’-

Many individuals prefer to take a franchise from an already-established company instead of establishing an independent business from scratch. A franchise is a term relevant to all businesses and in the context of pharma, it is called PCD Pharma Franchise. In the PCD Pharma Franchise business model, a PCD Pharma Company grants marketing and distribution rights to a pharma distributor in his area of interest. These rights enable the distributors to carry out commercial activities such as promotion, distribution, and the sale of the company’s products to chemists, doctors, hospitals, etc. on behalf of PCD Franchise Company by using the company’s information like trademark, brand, monopoly rights, products, etc.